Make a bold impression
Hakim Ismail
Year 3 · Marketing Communications · Singapore Copywriter turning creative director. I write ads people screenshot and send to their mums.
Explore selected work
Selected work
Give It a Minute
Young adults say they'd donate blood but think it takes too long. It takes about 10 minutes to give.
View work
Slide 1 of 3: Give It a Minute
Experience
Copywriting Intern
Brightside Creative (advertising agency)
- Wrote social copy for a telco and a bank.
- Had one radio script produced and aired.
- Sat in on three client pitches.
Content Writer (part-time)
Campus food delivery start-up
- Wrote push notifications and menus. Learned that 'kopi peng' outperforms 'iced coffee' by a lot.
More projects
Headline wall
87 lines for one ad. Number 61 won.
Slide 1 of 3: Headline wall
About
I started writing jokes for my secondary-school canteen's menu board, and it never really stopped. Advertising is the only job I know where being slightly too funny is a skill.
I care about ideas that are simple enough to explain in one line, and about writing that sounds like a person, not a brand.
I also do stand-up open mics twice a month (badly but bravely), and I make a very good chilli crab sauce.
Education & community
Bachelor of Business (Marketing Communications), Year 3, Singapore.
Modules: Advertising Creativity, Copywriting, Brand Strategy, Consumer Insight, Integrated Campaigns.
President of the advertising club, 2026. Shortlisted in a national student advertising competition, 2025.
Kind words
Brought 87 headlines to a meeting we booked for 10.
Creative director, Brightside Creative
Skills
- Writing
- Copywriting
- Scripts (radio & video)
- Brand voice
- Naming
- Creative
- Concepting
- Storyboards
- Art direction basics
- Tools
- Figma
- Premiere Rush
- Canva
Recent updates
15 Sep 2026
28 Aug 2026
31 Jul 2026
Sample portfolio · fictional student