Lim Jun Jie

I grew up behind the counter of my family's electronics shop, which is probably why I see everything as a small business. I'm less interested in big start-up ideas than in why a product works for real customers, at a real price, on a real Thursday when the pump leaks.

My approach is simple: talk to people first, start small, measure, and stop when it doesn't work. Two of my projects stopped; I learned more from those than from the ones that kept going.

Outside of business classes I play badminton, collect old film cameras, and make a pretty good kaya toast.

Bachelor of Business Administration, Year 3, Singapore.

Entrepreneurship major with a minor in Industrial Design. Modules: Venture Creation, Operations Management, Consumer Behaviour, Product Development, Financial Accounting.

Treasurer of the student entrepreneurship club in 2025: managed a S$6,000 events budget. Runner-up in an inter-faculty pitch competition, 2025.